by WebAdmin | May 11, 2021 | Design, Marketing, Websites
The term “target audience” is narrower than “target market.” It refers specifically to the group of consumers targeted by marketing messaging. Advertising specialist Tom Duncan explains: A target audience is “a group that has significant potential to respond...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
A target market is a specific, defined segment of consumers that a company plans to serve with its products or services. Identifying the target market is an essential step in the development of products, services, and the marketing efforts used to promote them. Plus,...
by WebAdmin | May 10, 2021 | Design, Marketing, Websites
Who is your target audience? What is your target market? Why? If you don’t have incredibly specific answers to these questions, you could be in big trouble. What’s more, if you answered something like “we target everyone,” or “we cater to a wide range of people,”...
