by WebAdmin | Jun 13, 2023 | Design, Marketing
One thing that is often overlooked about business cards is the professionalism that they convey. Business cards have been around for a long time, and are highly respected amongst business people – handing out a business card lets people know that you’re serious. In...
by WebAdmin | Jun 8, 2023 | Marketing, Social Media
Is the number 1 thought on all business owners’ minds? The answer is easy IF you know your Ideal Customer! For this article, my ideal customer is: 35+yo South African Male (between the ages of 35-60yo) High to the mid-level earner Owns his own home with a large garden...
by WebAdmin | May 16, 2023 | Security
I have recently received a disturbing and really worrisome email about my email password that’s going to expire. I need to “reset my password within 24 hours or I will lose all my emails.” To anyone else this would be so stressful, however, I just...
by WebAdmin | Nov 18, 2022 | Design
It’s nearing that time again… the December festive season is drawing closer. The year is almost done and it’s time for some well-deserved R&R. This is the time to say an appreciative thank you to your customers for supporting you during the year....
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
Now that you understand exactly what target markets and target audiences are, let’s look at how you can uncover the market segments you should be targeting. Step 1: Identify the Key Benefit that Your Business Provides Get this right and your ideal target market should...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
Many people believe that casting a wide net is the best way to catch more fish. But the most successful fishermen know what type of fish they plan to catch ahead of time. They make nets with this specific size of fish in mind. And they know exactly where to find these...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
Target market and target audience are similar, overlapping terms. However, there are key differences between them, mostly related to the practical implications each has on your business. A target market impacts all decisions a small business makes. Products or...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
The term “target audience” is narrower than “target market.” It refers specifically to the group of consumers targeted by marketing messaging. Advertising specialist Tom Duncan explains: A target audience is “a group that has significant potential to respond...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
A target market is a specific, defined segment of consumers that a company plans to serve with its products or services. Identifying the target market is an essential step in the development of products, services, and the marketing efforts used to promote them. Plus,...
by WebAdmin | May 10, 2021 | Design, Marketing, Websites
Who is your target audience? What is your target market? Why? If you don’t have incredibly specific answers to these questions, you could be in big trouble. What’s more, if you answered something like “we target everyone,” or “we cater to a wide range of people,”...
