How to Identify Your Target Market

Now that you understand exactly what target markets and target audiences are, let’s look at how you can uncover the market segments you should be targeting. Step 1: Identify the Key Benefit that Your Business Provides Get this right and your ideal target market should...

The Power of Targeting

Many people believe that casting a wide net is the best way to catch more fish. But the most successful fishermen know what type of fish they plan to catch ahead of time. They make nets with this specific size of fish in mind. And they know exactly where to find these...

What is a Target Audience?

The term “target audience” is narrower than “target market.” It refers specifically to the group of consumers targeted by marketing messaging. Advertising specialist Tom Duncan explains: A target audience is “a group that has significant potential to respond...

What is a Target Market?

A target market is a specific, defined segment of consumers that a company plans to serve with its products or services. Identifying the target market is an essential step in the development of products, services, and the marketing efforts used to promote them. Plus,...

The top 5 most popular website questions answered.

We’ve received loads of questions about how we make websites. Here are a few of your questions – answered.   1. What do you use to make a website? We use WordPress. Why? Simply because the traditional way of designing websites takes about 10X longer....
Why do you need a Website?

Why do you need a Website?

 Think about how you look for things? You want to get a new car. Do you take a drive to the nearest dealership and walk around? Nope! You jump on the internet; start browsing for car brands; check out the pricing; see something you like and click the ‘book a test...
Black Friday – Are you ready?

Black Friday – Are you ready?

What is Black Friday? Popularised in the US the Friday after thanksgiving masses of people would flock to malls and online stores to shop and purchase discounted goods. Businesses around the world noticed this hype and the increase of sales. Naturally businesses...