10 Benefits of a Business Card

One thing that is often overlooked about business cards is the professionalism that they convey. Business cards have been around for a long time, and are highly respected amongst business people – handing out a business card lets people know that you’re serious. In...
Learn the signs of a phishing scam

Learn the signs of a phishing scam

I have recently received a disturbing and really worrisome email about my email password that’s going to expire. I need to “reset my password within 24 hours or I will lose all my emails.” To anyone else this would be so stressful, however, I just...
Year-End Thank you and wishes to your customers

Year-End Thank you and wishes to your customers

It’s nearing that time again… the December festive season is drawing closer. The year is almost done and it’s time for some well-deserved R&R. This is the time to say an appreciative thank you to your customers for supporting you during the year....

How to Identify Your Target Market

Now that you understand exactly what target markets and target audiences are, let’s look at how you can uncover the market segments you should be targeting. Step 1: Identify the Key Benefit that Your Business Provides Get this right and your ideal target market should...

The Power of Targeting

Many people believe that casting a wide net is the best way to catch more fish. But the most successful fishermen know what type of fish they plan to catch ahead of time. They make nets with this specific size of fish in mind. And they know exactly where to find these...

What is a Target Audience?

The term “target audience” is narrower than “target market.” It refers specifically to the group of consumers targeted by marketing messaging. Advertising specialist Tom Duncan explains: A target audience is “a group that has significant potential to respond...

What is a Target Market?

A target market is a specific, defined segment of consumers that a company plans to serve with its products or services. Identifying the target market is an essential step in the development of products, services, and the marketing efforts used to promote them. Plus,...

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