Who is your target audience?

What is your target market? 


If you don’t have incredibly specific answers to these questions, you could be in big trouble.

What’s more, if you answered something like “we target everyone,” or “we cater to a wide range of people,” you’re in even bigger trouble, my friend…

Because if you target everyone, you’re actually targeting no one. You can’t be all things to all people.

Okay, I know what you’re thinking: “But what about Amazon, Tom? They target everyone in the entire world!

Let me put this to rest.

For four years between 1994 and 1998, Amazon just sold books. And even then, they did it online only — which, in 1994 was an extremely niche audience.

In other words, Amazon had a well-defined and very specific target market.

Good Ol’ Jeff only began expanding after four years of hard work establishing a successful organization. Today — twenty-four years later — Amazon has earned the ability to target everyone.

You haven’t.

You’re not Amazon as it is now. You’re Amazon as it was 24 years ago, and you have to start small — just like Jedi Bezos.


In this article, you’ll learn what target markets and target audiences are. Plus, I’ll show you how to identify the market that your business needs to focus on to thrive.

Buckle up.

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