10 Benefits of a Business Card

One thing that is often overlooked about business cards is the professionalism that they convey. Business cards have been around for a long time, and are highly respected amongst business people – handing out a business card lets people know that you’re serious. In...
Learn the signs of a phishing scam

Learn the signs of a phishing scam

I have recently received a disturbing and really worrisome email about my email password that’s going to expire. I need to “reset my password within 24 hours or I will lose all my emails.” To anyone else this would be so stressful, however, I just...
Year-End Thank you and wishes to your customers

Year-End Thank you and wishes to your customers

It’s nearing that time again… the December festive season is drawing closer. The year is almost done and it’s time for some well-deserved R&R. This is the time to say an appreciative thank you to your customers for supporting you during the year....

How to Identify Your Target Market

Now that you understand exactly what target markets and target audiences are, let’s look at how you can uncover the market segments you should be targeting. Step 1: Identify the Key Benefit that Your Business Provides Get this right and your ideal target market should...

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