What is a Target Market?

A target market is a specific, defined segment of consumers that a company plans to serve with its products or services. Identifying the target market is an essential step in the development of products, services, and the marketing efforts used to promote them. Plus,...

Why do you need a Website?

 Think about how you look for things? You want to get a new car. Do you take a drive to the nearest dealership and walk around? Nope! You jump on the internet; start browsing for car brands; check out the pricing; see something you like and click the ‘book a test...

Black Friday – Are you ready?

What is Black Friday? Popularised in the US the Friday after thanksgiving masses of people would flock to malls and online stores to shop and purchase discounted goods. Businesses around the world noticed this hype and the increase of sales. Naturally businesses...