Who is your target audience?

What is your target market? 

Why?

If you don’t have incredibly specific answers to these questions, you could be in big trouble.

What’s more, if you answered something like “we target everyone,” or “we cater to a wide range of people,” you’re in even bigger trouble, my friend…

Because if you target everyone, you’re actually targeting no one. You can’t be all things to all people.

Okay, I know what you’re thinking: “But what about Amazon, Tom? They target everyone in the entire world!

Let me put this to rest.

For four years between 1994 and 1998, Amazon just sold books. And even then, they did it online only — which, in 1994 was an extremely niche audience.

In other words, Amazon had a well-defined and very specific target market.

Good Ol’ Jeff only began expanding after four years of hard work establishing a successful organization. Today — twenty-four years later — Amazon has earned the ability to target everyone.

You haven’t.

You’re not Amazon as it is now. You’re Amazon as it was 24 years ago, and you have to start small — just like Jedi Bezos.

How?

In this article, you’ll learn what target markets and target audiences are. Plus, I’ll show you how to identify the market that your business needs to focus on to thrive.

Buckle up.

Read more blogs 

10 Benefits of a Business Card

One thing that is often overlooked about business cards is the professionalism that they convey. Business cards have been around for a long time, and are highly respected amongst business people – handing out a business card lets people know that you’re serious. In...

Where do I advertise to get more customers to visit and buy my products on my website?

Is the number 1 thought on all business owners’ minds? The answer is easy IF you know your Ideal Customer! For this article, my ideal customer is: 35+yo South African Male (between the ages of 35-60yo) High to the mid-level earner Owns his own home with a large garden...

Learn the signs of a phishing scam

I have recently received a disturbing and really worrisome email about my email password that's going to expire. I need to "reset my password within 24 hours or I will lose all my emails." To anyone else this would be so stressful, however, I just scoffed. Because I...

Year-End Thank you and wishes to your customers

It's nearing that time again... the December festive season is drawing closer. The year is almost done and it's time for some well-deserved R&R. This is the time to say an appreciative thank you to your customers for supporting you during the year. This is also a...

How to Identify Your Target Market

Now that you understand exactly what target markets and target audiences are, let’s look at how you can uncover the market segments you should be targeting. Step 1: Identify the Key Benefit that Your Business Provides Get this right and your ideal target market should...

The Power of Targeting

Many people believe that casting a wide net is the best way to catch more fish. But the most successful fishermen know what type of fish they plan to catch ahead of time. They make nets with this specific size of fish in mind. And they know exactly where to find these...

The Key Differences Between Target Market and Target Audience

Target market and target audience are similar, overlapping terms. However, there are key differences between them, mostly related to the practical implications each has on your business. A target market impacts all decisions a small business makes. Products or...

What is a Target Audience?

The term “target audience” is narrower than “target market.” It refers specifically to the group of consumers targeted by marketing messaging. Advertising specialist Tom Duncan explains: A target audience is “a group that has significant potential to respond...

What is a Target Market?

A target market is a specific, defined segment of consumers that a company plans to serve with its products or services. Identifying the target market is an essential step in the development of products, services, and the marketing efforts used to promote them. Plus,...

The top 5 most popular website questions answered.

We've received loads of questions about how we make websites. Here are a few of your questions - answered.   1. What do you use to make a website? We use WordPress. Why? Simply because the traditional way of designing websites takes about 10X longer. With...