by WebAdmin | Jun 13, 2023 | Design, Marketing
One thing that is often overlooked about business cards is the professionalism that they convey. Business cards have been around for a long time, and are highly respected amongst business people – handing out a business card lets people know that you’re serious. In...
by WebAdmin | Jun 8, 2023 | Marketing, Social Media
Is the number 1 thought on all business owners’ minds? The answer is easy IF you know your Ideal Customer! For this article, my ideal customer is: 35+yo South African Male (between the ages of 35-60yo) High to the mid-level earner Owns his own home with a large garden...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
Now that you understand exactly what target markets and target audiences are, let’s look at how you can uncover the market segments you should be targeting. Step 1: Identify the Key Benefit that Your Business Provides Get this right and your ideal target market should...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
Many people believe that casting a wide net is the best way to catch more fish. But the most successful fishermen know what type of fish they plan to catch ahead of time. They make nets with this specific size of fish in mind. And they know exactly where to find these...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
Target market and target audience are similar, overlapping terms. However, there are key differences between them, mostly related to the practical implications each has on your business. A target market impacts all decisions a small business makes. Products or...
by WebAdmin | May 11, 2021 | Design, Marketing, Websites
The term “target audience” is narrower than “target market.” It refers specifically to the group of consumers targeted by marketing messaging. Advertising specialist Tom Duncan explains: A target audience is “a group that has significant potential to respond...
